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Publikationsart
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Zeitschriftenbeiträge (peer-reviewed)
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Titel
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Personalized coupons for lowercalorie fast-food choices among young German adults and the influence of consumers´nutritional attitudes on promotion effectiveness
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Medien
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British Food Journal
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Heft
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4
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Band
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123
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ISBN
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ISSN: 0007-070X
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Seiten
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1413-1432
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Veröffentlichungsdatum
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01.12.2020
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Zitation
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Nguyen, Minh; Emberger-Klein, Agnes; Menrad, Klaus (2020): Personalized coupons for lowercalorie fast-food choices among young German adults and the influence of consumers´nutritional attitudes on promotion effectiveness. British Food Journal 123 (4), S. 1413-1432. DOI: 10.1108/BFJ-08-2020-0709