- Address
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D1.441
Am Staudengarten 1
85354 Freising - Functions
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Commissioner for Equal Opportunities for Women in Science and Art at the Sustainable Agriculture and Energy Systems department
Practical Representative Agribusiness Marketing and Management
Practical Representative Agribusiness
Practical Representative Organic Food & Business
Subject advisor Agribusiness Marketing and Management
Agribusiness subject advisor
Subject advisor Organic Food & Business
- Office hours
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by arrangement
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Courses
- Agricultural policy
- Market theory
- International Trade
- Markets and value chains
- Practicing English in Agriculture
- Introduction to scientific work
- Sustainable Rural Development in Developing and Industrialised Countries
- World trade in the agri-food sector
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Projects in international trade
- (Re-)market entry strategy in France for Ritter Sport chocolate bars (Alfred Ritter GmbH & Co KG in WS 2022/23)
- Market entry strategies in Canada and Peru for breadcrumbs and croutons (LEIMER KG in WS 2021/22)
- Market entry strategies in Denmark and Sweden for Krunchy Muesli (company Barnhouse Naturprodukte GmbH in WS 2020/21)
- Market entry strategies in the Czech Republic and Hungary for gluten-free bread of the brand WELLPANE, company Fritz Mühlenbäckerei in WS 2019/20(pictures)
- Market entry strategies in the United Kingdom and Russia for product groups of the agricultural and equestrian needs of Albert Kerbl GmbH WS 2018/19
- Market entry strategies in Nigeria and GCC countries for Cheddar and Mozarella (company BMI e.G. in WS 2017/18)
- Market entry strategies in Mexico and Canada for Krunchy Muesli (company Barnhouse Naturprodukte GmbH in WS 2016/17)
- Market entry strategies for bakery products in the D-A-CH region in winter semester 2015/16
- Market entry strategies to Sweden and Norway for chilled sausage products (company R. und R. Houdek GmbH) in WS 2014/15
- Market entry strategy for organic delicatessen products to Russia and Japan (company Byodo Naturkost GmbH in WS 2013/14)
- Market entry into Muslim markets using the example of Iran and Saudi Arabia for non-alcoholic Mozartkugeln (company Paul Reber GmbH & Co. KG in WS 2012/13)
- Analysis of a market entry strategy for cheese products in South America (Bergader Privatkäserei in winter semester 2011/12)
- Market entry strategy in the cereal, farm input and animal feed sector to Italy and England (company BayWa AG in SS 2011)
- Export of infant milks and baby foods to Malaysia (Töpfer GmbH in summer semester 2010)