Which factors distinguish the different consumer segments of green Fast Moving Consumer Goods in Germany?

Title: Which factors distinguish the different consumer segments of green Fast Moving Consumer Goods in Germany?
Media: Business Strategy and Environment
DOI: 10.1002/bse.2718
Issue: 4
Volume: 30
Pages: 1823-1838
Publication date: 07.01.2021
Project: Vom Molekül zum Material - Biobasierte Klebstoffe | Pflanzenöl-basierte Polyurethane/Polyamid-Klebstoffe - Verbraucheraspekte - Nachhaltigkeitsbewertung der Produkte (BioKleb)
Citation: Niedermeier, Andreas; Emberger-Klein, Agnes; Menrad, Klaus (2021): Which factors distinguish the different consumer segments of green Fast Moving Consumer Goods in Germany? Business Strategy and Environment 30 (4), S. 1823-1838. DOI: 10.1002/bse.2718