Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
- Title
- Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
- Media
- Journal of Food Products Marketing
- Issue
- 7
- Volume
- 25
- Pages
- 713-733
- Publication date
- 04.08.2019
- Citation
- Lemmerer, Andreas; Menrad, Klaus (2019): Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects. Journal of Food Products Marketing 25 (7), S. 713-733. DOI: 10.1080/10454446.2019.1647905